The global cannabis industry is expanding, and there is a growing demand for quality professionals to run these operations – whether for multinational cannabis companies or even niche cannabis startups.
But how do these companies find the right talent? That is where Lumino comes in.
Lumino is at the forefront, supporting the European cannabis market, by providing recruitment advisory and executive search services to some of the biggest brands in the region. To further boost the quality of service we provide our clients, we onboarded two new members to the team in January 2025.
Meet Joel Warner, our Talent Partner, and Roberto Perez, our Marketing Lead.
In this article, you will get to know them a bit better.
About Joel Warner
Joel’s journey into the cannabis industry is deeply personal—his Jamaican heritage meant he spent his early years immersed in a community that cultivated cannabis, giving him a unique connection to the plant and its cultural significance. Combined with his passion for the industry and experience working in highly regulated sectors like Pharma, Sustainable Energy and Infrastructure, Joel brings a rare blend of personal passion and professional expertise to the table.
Over the last 10 years Joel has mastered the art of building high performing teams across various regulated markets. Now, he’s diving headfirst into the world of cannabis, leveraging his expertise to help companies thrive in this fast-evolving industry.
At Lumino, we align talent with the unique needs of the cannabis industry, and Joel’s ability to navigate regulated environments and his deep-rooted interest in cannabis position him perfectly to help our clients build strong, effective teams.
About Roberto Perez
Roberto’s professional journey is as diverse as his personal background. Born in the Philippines, he spent most of his life overseas in countries such as Singapore, Vietnam, Switzerland and is currently based in Lisbon, Portugal. This international exposure naturally gave him the ability to easily integrate anywhere and to engage with a wide diversity of people.
Professionally, he began his career in the hospitality industry, working his way up to manage multiple restaurants and bars for renowned brands like the Ritz-Carlton. He later pivoted to a career in marketing, seeing himself become a consumer insights consultant, a successful Youtube content creator, and then a Co-Founder & Chief Marketing Officer of a B2B startup that was backed by the esteemed venture capital firm, 500 Global. As such, he brings to the table an impressive blend of business acumen, marketing experience & top-notch customer support skills.
His ethos, drawn from the startup world, is geared towards efficiency & resourcefulness – making BIG things happen with less effort. Additionally, his passion for supporting emerging, innovative businesses that disrupt the market make him a great fit for the cannabis industry at large.
Lumino's hiring principle
At Lumino, we firmly believe – and have seen ourselves – that many of the best professionals for the cannabis industry are those without any previous background in the cannabis market. They offer fresh perspectives, bring innovative best practices, and just make the workplace more interesting.
Lumino’s new team members, Joel and Roberto, are simply a testament of this core principle. And it is this same principle that guides how we recruit talent for our clients.
Looking to Hire?
If you’re looking for quality professionals to grow your cannabis business, we can help you find the best.
Learn more about Lumino’s recruitment advisory & executive search services below.
